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In an era where smartphones act as personal concierges, guiding us to our next meal or destination with a few quick taps, we’ve all experienced the frustration of a generic, one-size-fits-all recommendation that misses the mark. If only there was a way to receive personalized recommendations based on your previous experiences and your unique preferences. Impossible, right?

A wide range of Match Group Apps including flagship Tinder, BLK, Chispa, Upward, and Yuzu are now using Qloo’s Cultural AI across their platforms to bring a new level of personalized matchmaking. This technology helps users share more about who they are through their interests in music, film, travel, and more, leading to deeper, more meaningful connections. Since testing began, Yuzu users who added “Currently Into” (powered by Qloo) that allows users to showcase their hobbies and interests have seen a 70% increase in Likes, showing how cultural insights can spark authentic engagement.

Clarion Partners, a major player in real estate investment, understands the fierce competition in retail. To boost the value of their retail assets, they must select tenants that satisfy locals, commuters, and tourists alike - otherwise, they risk high turnover from poor sales. Pinpointing the right retailers is just the first step. Next, they need to convince those retailers to sign the lease. This traditionally intuition-driven process needed a data-driven boost as brands became more selective about their locations.

Netflix has a knack for recommending exactly what you didn’t know you were in the mood to watch. Its algorithms have made it possible for viewers to find content that feels custom-selected for their tastes and has been a key driver of Netflix’s success, transforming the way we discover and enjoy entertainment and establishing it as a leader in the streaming world. But despite its massive successes, Netflix faced challenges in extending its tailored approach to its merchandising strategies. Its rich data on viewing preferences couldn’t fully capture the broader cultural interests of its global audience - critical insights essential for developing products, experiences, and merchandise that resonate with fans on a personal level.

In today’s connected world, it’s become commonplace to open Instagram and encounter a sponsored ad for the latest tech gadget you’ve been eyeing or for the specialty coffee drink you just found yourself craving. Targeted advertisements across social media and connected TV (CTV) platforms have transitioned from a modern innovation to the standard, transforming our expectations as consumers and underscoring a broader trend towards customization in all forms of marketing communication. We’ve grown accustomed to seeing advertisements that feel handpicked, based on our digital footprints. So why should consumers settle for anything less than personalized when it comes to out-of-home advertising?

In the crowded jewelry industry, one digitally native brand created a name for itself by offering bespoke pieces at more affordable prices - a unique proposition that quickly attracted female clientele living on the East and West Coasts. As this successful online retailer charted its growth plan, however, it soon realized that a limited understanding of its current and future customers could hinder continued success.